A major casualty of a troubled industry |
There's no denying that the Australian gaming industry is, to put it midly, in a spot of trouble. At the rate things are going, Australia wont be producing any titles - certainly not any for consoles. It's a shame really, since gaming rakes in almost $2 billion dollars a year. That's great for the Australian businesses that sell gaming software and hardware, and undoubtably just as good for international developers - which means the profits don't stay in Australia.
A few decades ago, the Australian movie industry went through a bad patch, to the point when very few movies were actually made - but these days, it's far more healthy (and even confident enough to produce it's own blockbusters: Australia and Tomorrow When The War Began, for example). For the Australian gaming industry to not only survive, but flourish, it too needs some serious intervention.
It's great that the Australian government has come on board, with an overhaul of the ratings system, and financial support for local developers. The success of Australia's own gaming expo - EB Games Expo - in October this year, was enough to ensure that it will definitely be on again in 2012. Though, to be honest, for its future to become truly secure, a couple of changes would be needed. Firstly, a name of name should be considered - to say, the Australian Gaming Expo. I know that without EB Games, this expo would not have happened, but, changing its name to something that sounds more representative of gaming in this country could only be a positive boost. I don't see why it couldn't be presented as such:
EBGames proudly presents
the AustralianGamingExpo2012
(for example)
It's a minor thing, but anything that could improve it should at least be considered. Another, more significant aspect that needs to be addressed, is the absence of any major announcements (all of which had been announced at E3, GamesCom and the Tokyo Game Show). If the EB Games, the expo's organiser and chief sponsor, could negotiate at least three major announcements for AGE2012 - that weren't announced at the other three big expos, than that would be a considerable boost. Also, if a couple of publishers were to release a major title (or two) at the AGE (say a week) before the titles appeared in shops - that would certainly aid in raising the profile of the Australia expo.
Two things to consider - which would be a major injection into the "sickly" Australian gaming industry - would be to establish a major publisher in Australia, say Square-Enix or Microsoft Game Studios. And having that publisher provide support in helping to establish and maintaining Australian game developers. It would also have the benefit of increasing the possibility of more games being released in Australia - and that would serve to increase the worth of gaming in this country.
The second thing to consider, would be the establishment of an Australian game console. This option could be considered a risk, but in conjunction with the establishment of a major international publisher in Australia to support it, it could work. Even if it's just plays HD games and nothing else, it could be developed and promoted as a high-end console for low-income gamers. At least, it's "food for thought".
Whether someone takes these ideas onboard or not, something significant needs to be done - before there is no chance whatsoever of reviving the Australian gaming industry.